Consultancy
I have 20 years of experience building websites, and I’ve done it all, from large sites for media companies, NGOs, and educational institutions to landing pages for small family businesses. As a tech lead, I’ve also helped build and mentor development teams during my 9 years of web agency experience. Perhaps you have a small project you want to outsource to a reliable pair of hands. Perhaps you need help with organizing your content and communications. Perhaps you just need to fill a gap in your web team until you find a new employee. Please get in touch to see if we could be a good match.
@arffra.com
Services
Web Consultancy
My 'home base' is front-end development and, in particular, ensuring a great user experience across all devices. I initially entered the web development field with a background in marketing and design. For years, my strength has been in interpreting both creative and technical inputs, and turning them into successful finished products.
I am most at home in HTML, CSS, and JavaScript. I have ample experience with static websites (especially with Astro) and PHP (primarily with WordPress). I'm well-versed in various tools for analytics, CRMs, testing, and more.
Beyond my technical skills, I can serve as a team leader, mentoring team members and fostering an open culture of ongoing learning and analytical thinking. This empowers employees to discover solutions and do great work.
Content Strategy
How do you improve communication with internal and external stakeholders? That is a big question. The answer starts with a deep analysis of the way things are right now.
Perhaps you have a website with content structured in a way that is suboptimal for customers. Perhaps some internal processes need overhauling. Platforms might need to be adjusted, merged, or phased out. Perhaps assumptions about content consumption need to be re-evaluated.
I can help you through the content review process, typically consisting of analysis (mostly through meetings with a range of stakeholders and brainstorming), a written report, assistance with implementation, and finally test and review.