Web Design
With two decades of experience, including nine years at web agencies, I embrace the fact that crafting outstanding websites is a complex task. To focus my efforts, I've decided to specialise in websites for small businesses, creative portfolios, communities and events. My skills lie at the intersection of creative design, usability, and development, making me most effective where first impressions count, and user satisfaction is key. I'm happy to collaborate with other specialists, and I'm eager to connect with you soon!
@arffra.com
The Arffra Way
Simple, but compatible
Websites should be lean and easy to maintain. If you need 3rd party features, they’ll get integrated as simply and seamlessly as possible. Perhaps you want to have users sign up, showcase videos, show products from an online store, embed NFTs, allow users to buy tickets or something else entirely.
Blazingly fast, worldwide
Speed is key for users and search engine performance. A static site means pages are pre-built, so your webpages are not slowed down by unnecessary server requests. Websites are served from the cloud and cached by default, so wherever your visitors are in the world, they will get great loading times.
Designed to delight
Design should be ambitious, user-centric, and true to your brand. We say no to pre-built templates, and yes to a process that focusses on visitor satisfaction. Using any existing branding guidelines or materials, quick mockups and iterations, we’ll work together to build something great, that also delivers on its promise.
Focussed on your goals
Web builders shouldn't just hand off to marketers when they are 'done'. Which end-users are most valuable to you, and how can we reach them? What does project success look like? I can help you figure this out and point you to good 3rd party resources, to help you maximise the return on your investment.
Served without cookies
Don’t you just hate cookie popups? Let’s stop tracking individuals and focus on the most important marketing objectives. Analytics and testing services exist that can provide decent insights, without compromising your user’s privacy. I can help you set those up. Without 3rd party scripts, performance gets a huge boost.